100 Mitey Years Digital Campaign

I had the incredible opportunity to be part of the team celebrating Vegemite's 100th birthday in 2023, and it was an extraordinary year for this iconic brand. The campaign included some exciting initiatives, such as the happy little Vegemite ad remake, collectable 100-year jars, and a range of exclusive 100-year merchandise. Drawing inspiration from the rich heritage assets in the Vegemite archive room, I had the privilege of producing creative elements for the campaign. This encompassed re-designing the website, EDMs, social media content, and developing merchandise that paid homage to Vegemite's history. Being a part of this centennial celebration and contributing to Vegemite's legacy has been the greatest honour for me as a designer.