Egg Flip Product Launch

The enthusiasm for the return of this nostalgic Big M Egg Flip flavour was off the charts within Victoria, and we wanted to give the people what they wanted in a way that complimented its 70's and 80's roots. The artwork I created for the key visual combined a playful blend of airbrushed yellows, wavy stripes, and a vintage 70's font that transported consumers back in time. The headline, "It's flippin' back," was a playful nod to both the flavour’s name and its retro revival. I produced point of sale and trade presenters to bring the launch to life in-store. Additionally, I created egg-citing limited-edition merchandise items and tailored social media content to generate buzz and captivate our community.