Vegemite 100 Mitey Years Merch
Designing the apparel and merchandise for the Vegemite 100th birthday was a creative journey back in time. Drawing inspiration from the rich heritage assets housed in the archive room, I curated a vintage collection that paid homage to the 1920s and 1930s, capturing the essence of Vegemite's early years.
I featured a recreation of the "Vegemite" advertising headline, alongside an illustration of the vintage jar and one of the brand's early logos. To give the collection a vintage-contemporary twist, I used a palette of washed yellows, beiges, and reds, providing a slightly more trendy take on the beloved brand. I transformed these designs into a range of merchandise items, including jumpers, scarves, tote bags, water bottles, socks, fine silver collectables and key rings.
