Social Media Brand Strategies
A solid strategy is crucial to effectively activating your brand on social media. My work in this area has included creative direction, defining content pillars, visual execution, as well as ongoing work in producing graphics for posts, image and video editing, basic animation, and low-fi filming. Here’s some examples from brands I’ve worked with:
In the social strategy for Bega Peanut Butter I harnessed fun and vibrant colours to create appetite-appealing content that not only showcased the product but also engaged the audience.
The social strategy for Bega Cheese was key to the launch and ongoing support of Bega Cream Cheese and Bega Plant-Based Cheese. As Aussie-owned brands, the strategy needed to resonate with the local audience. We created content pillars and a tone of voice that celebrated buying Australian-owned products. Through creative storytelling and engaging visuals, we successfully established a strong online presence for these brands, helping to grow them into homegrown favourites.
Additional brands I have created social media creative for include Vegemite, Big M, Farmers Union Iced Coffee and Masters.