Our Goodness Promise

The "Our Goodness Promise" was an initiative under Lion Dairy and Drinks business and it was aimed to communicate Lion Dairy & Drinks' ongoing commitment to improving the health and nutrition of people across Australia and New Zealand.

My work on this encompassed creating a brand key visual, infographics, guide books and videos. I used a green colour palette for its association with health and nutrition, utilised simple iconography for clear visual communication, and incorporated textured painted splashes to infuse the visuals with energy and depth. The images were curated from a combination of professional company photography and stock images, with the goal of featuring a diverse representation of ages, genders, and ethnicities that reflect local Australian communities.